Recently, the arts news has been full of a major comeback: that of the vinyl record. In 2016, vinyl sales in the UK reached 3.2 million, which is the highest figure for 25 years, and represents a 53 per cent increase on the previous year. Most interesting is that this surge of vinyl sales has pushed past digital downloads, making the physical, ‘real’ record the more popular format.
No doubt the death of several prominent artists like David Bowie in part prompted vinyl sales, as fans looked to purchase lasting mementos. But the most compelling and most resonant reasons behind the impetus to choose vinyl over digital come down to authenticity, tangibility, quality and nature of the sound, and the ‘art’ of music creation and listening. Listeners want to turn back time and go back to basics. Music lovers enjoy the sound of vinyl and the experience of playing on a record player, and appreciate the record and its sleeve art as an objet d’art to be treasured.
Are you connecting the dots already between music and literature? There is no denying that a parallel can be drawn between the music industry and the publishing industry. Digital in both arenas has empowered creators to seek out their own audiences, and has opened up new ways for consumers to discover music/books. However, digital has driven down prices, and in doing so it has devalued the actual, tangible art – the books and the CDs or vinyl.
Now, just as music listeners are returned to vinyl, will readers who embraced ebooks make about turns and return to print?
Back in August last year, Market Watch reported that print sales in the US were on the rise. According to US Census Bureau statistics, print sales declined from 2009, but rose 6 per cent in the first half of 2016. The Guardian in the UK reported a similar story: ebook sales falling and print rising – not remotely at the level of vinyl, but certainly notable.
Readers, authors and publishers alike were shocked last week when popular distributor AllRomanceebooks.com suddenly announced its abrupt closure, after a decade of trading. The reason cited? ‘Growing concern over the state of the eBook market going into 2017’ (source: Bustle).
Do you have an ereader, an iPad or a Kindle or a Kobo? Do you enjoy reading on it, or is there a (growing?) disquiet about the format? Do you feel in a pull to print – if you have the choice, do you opt for a print book in your hands over an ebook? If I gift you one of my novels, is that more meaningful and special with a paperback or hardback for your shelf, or an ebook on your device?
I would love to hear your thoughts.