The administrator of the store and your personal data is London Wall Publishing sp. z o. o., ul. Hrubieszowska 2, 01–209 Warsaw, Poland, NIP: 527–273–32–74.

What information do we have about you?Depending on the purpose, we may process the following information about you:
•    first and last name,
•    address of residence,
•    business address,
•    NIP (tax) number,
•    e-mail address,
•    Phone number,
•    data contained in correspondence addressed to us,
•    bank account number,
•    IP address.

In most cases you yourself provide us with them. This happens when:
•    you register a user account,
•    you place an order in a store,
•    you send complaints or renounce an agreement,
•    you sign up for the newsletter,
•    you add a comment or opinion on a product,
•    you contact us.
In addition, some information about you may be automatically collected by the tools we use:
•    the store mechanism and newsletter system collect your IP address,
•    the store mechanism collects information about the products you have viewed, and details of orders placed, including uncompleted orders,
•    the mechanism of the newsletter system collects information about your activities in relation to content sent to you as part of the newsletter, such as opening messages, clicking on links, etc.,
•    Google Analytics collects a range of information about how you use our store.

We care about the security of your personal data. We analyzed the risks associated with the various aspects of processing your data, and then implemented appropriate security and protection measures for that data. We monitor the state of our technical infrastructure on an ongoing basis, train our staff, examine the procedures used, and introduce any necessary improvements. If you have any questions about your personal data, we are at your disposal at [email protected].

Here is a list of goals. Providing data is in all cases voluntary, but necessary to achieve each of these purposes.
•    registration and maintenance of a user’s account – article 6, clause 1, letter b of the GDPR (General Data Protection Regulation),
•    order fulfilment – article 6, clause 1, letter b of the GDPR,
•    handling complaints or renouncement of agreements – article 6, clause 1, letter f of the GDPR,
•    sending the newsletter – article 6, clause 1, letter a of the GDPR,
•    handling comments or product reviews – article 6, clause 1, letter a of the GDPR,
•    handling correspondence – article 6, clause 1, letter f of the GDPR,
•    fulfilment of tax and accounting requirements – article 6, clause 1, letter c of the GDPR,
•    creating an archive for possible defence requirements, for determining or pursuing claims, as well as to identify return customers – article 6, clause 1, letter f of the GDPR,
•    the company’s own marketing, e.g. recovering abandoned baskets – article 6, clause 1, letter f of the GDPR,
•    analysis, statistics and optimization – article 6, clause 1, letter f of the GDPR.

How long will we keep your personal data?
The data will be stored for the duration a user’s account functions. You can decide to delete your account at any time, but this will not delete from our database information about your orders placed using that account. Data on orders are stored in our archives throughout the entire period of the store’s operation in order to ensure the possibility of identifying a return customer, and recreate his purchasing history, along with any discounts granted, complaint procedures, etc., which constitutes our legitimate interest as referred to in article 6, clause 1, letter f of the GDPR. In addition, after the expiry of this period, the data may still be processed by us for archival purposes involving the possible need to defend, establish or assert claims, as well as identify a return customer. Also remember that we are required by law to keep accounting records that may contain your personal data.
You may at any time cease subscribing for the newsletter by clicking on the link found in every message sent as part of the newsletter or by simply contacting us. Despite your cancelling the newsletter, your data will still be stored in our database for the purpose of identifying a return subscriber and possible defence of claims related to our sending you the newsletter, in particular for the purposes of demonstrating the fact that you consented to receive the newsletter and the moment of its withdrawal, which constitutes our legitimate interest as referred to in article 6, clause 1, letter f of the GDPR.
Your comments or opinions will be publicly available on the website as long as it is available on the Internet, unless you previously request removal of the comments or opinions. You can also modify the wording of a comment at any time, as well as modify the data assigned to it as the person who added the comment or opinion.
The content of correspondence may be archived and we are not able to clearly determine when this will be deleted. You have the right to request the history of your correspondence with us (if it has been archived), as well as request its removal, unless its archiving is justified due to our overriding interests, e.g. defence against potential claims on your part.

If we issue you an invoice, this is entered in the accounting records that will be kept for the period of time required by law. In this situation, your personal data is processed in order to fulfil our tax and accounting obligations (Article 6, clause 1, letter c of the GDPR in connection with the provisions regulating tax and accounting obligation issues).

Who are the recipients of your personal data?
We use services provided by third parties. Some of these services involve the processing of your personal data. The external service providers who participate in the processing of your personal data are as follows:
•    the hosting provider that stores data on its server,
•    the cloud computing service provider where backups that may contain your personal data are stored,
•    the mailing system provider where your data is stored if you are a subscriber to the newsletter,
•    the CRM system supplier, where we store your data to improve the customer service process and for archival purposes,
•    the invoicing system provider where your data is stored for invoicing purposes,
•    the accounts office that processes your data visible on invoices,
•    courier companies that process your data to the extent necessary to deliver an order to you,
•    a law firm that gains access to your data if that is necessary in order to provide us with legal assistance,
•    an entity providing technical maintenance services that obtains access to data if the technical work concerns areas where personal data is located,
•    other subcontractors who gain access to data if the scope of their activities requires such access.
Your personal data may also be forwarded to tax offices to the extent necessary to fulfil tax, accounting and settlement obligations. In addition, your personal data may be disclosed to entities, bodies or institutions authorized to gain access to data on the basis of legal provisions, such as the police, security services, courts, and public prosecutors.
We use tools that collect a wide range of information about you related to the use of our store. This is in particular the following information:
•    information about the operating system and web browser you are using,
•    Website subpages visited,
•    time spent on a page,
•    transitions between individual subpages,
•    the clicking on particular links,
•    the source from which you arrive at our website,
•    the age range you fall within,
•    your gender,
•    your approximate location, limited to which city,
•    your interests, determined on the basis of your online activity.
In our opinion, this information is not personal data by nature. Since this information is collected by the external tools that we use, this information is also processed by the providers of these tools under the terms of their terms and conditions and privacy policies. Basically, this information is used to provide and improve services, manage them, develop new services, measure the effectiveness of adverts, protect against fraud and abuse, as well as personalize the content and adverts displayed on particular services, sites and applications.

We transfer your personal data to other countries in connection with our use of tools that store personal data on servers located abroad, in particular the USA. The suppliers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms as provided for by the of the GDPR, in particular by joining the Privacy Shield program or using standard contractual clauses.
Personal data is stored on servers located in other countries as part of the following tools:
•    The MailChimp mailing system, whose provider is Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA – involving your name, e-mail address, IP address and statistical information relating to your reactions to the messages we send. MailChimp: http://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG,
•    and Google as part of the G-Suite package, whose provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland – involving all data processed as part of Google services, including that data contained in files synchronized with Google Drive. Google: http://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.

Do we use profiling? Do we take automated decisions based on your personal data?
We do not take decisions concerning you based on automated processing, including profiling, that would either legally or similarly significantly affect you
It’s true we use tools that can take specific actions depending on the information collected by tracking mechanisms, but we believe that these actions do not have a significant impact on you, because they do not differentiate your situation as a customer, and do not affect the terms of any legal agreement that you may conclude with us, etc.
We emphasize that as regards the tools we use, we do not have access to information that would enable your identification. This information is stored on the servers of those suppliers of particular tools, and most often these servers will be located all over the world.
An exception to the anonymous nature of the information referred to above is the situation where you have a user’s account in our store. Then this information can be combined with your data collected in the user’s account. However, we still do not use this information to take decisions concerning you based solely on automated processing, including profiling, that would legally or similarly significantly affect you. We believe that actions involving the targeting of adverts to you depending on your activity in our store and our taking optimization actions do not significantly affect you. Therefore, in this respect, we rely on our legitimate interest referred to in article 6, clause 1, letter f of the GDPR.

What rights do you have regarding the processing of your personal data?
The GDPR grants you the following potential rights with regard to the processing of your personal data:
•    the right to access your data and obtain a copy of the same,
•    the right to rectify (correct) your data,
•    the right to delete data,
•    the right to limit data processing,
•    the right to object to the processing of your data,
•    the right to forward your data,
•    the right to withdraw consent to the processing of personal data, if you have previously given such consent,
•    the right to lodge a complaint with a supervisory authority.
The rules relating to execution of the above-mentioned rights are described in detail in articles 16–21 of the GDPR. We encourage you to read these regulations. For our part, we consider it necessary to explain to you that the above-mentioned rights are not absolute and will not apply to all actions involved in the processing of your personal data.
We emphasize that you always have at least one of the rights indicated above – if you believe that during the processing of your personal data we have violated the provisions concerning the protection of personal data, you have the possibility of lodging a complaint with the supervisory authority (namely the Chairman of the Office for Personal Data Protection).
You can also always request us to provide you with information about what data we have about you and for what purposes we process it. All you have to do is send an e-mail message to: [email protected].

Do we use cookies and what are they actually?
Our store uses cookies.
Cookies are small text messages that are automatically stored on your end device (e.g. computer, tablet, smart phone) and can be read by our ICT (Information and communications technology) system (own cookies) or the ICT systems of third parties (third party cookies). Specific information can be saved and stored in cookies, which can then be accessed by ICT systems for specific purposes.
Some of the cookies we use are deleted following the conclusion of a web browser session, i.e. after closing it (so-called session cookies). Other cookies are stored on your end device and allow us to recognize your browser the next time you visit the site (persistent cookies).

On what basis do we use cookies?
We use cookies based on your consent, except in situations where cookies are necessary for the proper electronic provision of the services we provide you.
In terms of your consent to cookies, we accept a variant according to which you express such consent by the settings on your web browser or additional software handling the management of cookies. We assume that you agree to all cookies we use that are not blocked by your browser or any additional software that you use.
Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available in our store and cause difficulties in using our store, as well as many other websites that use cookies.

Can you disable cookies?
Yes, you can manage cookie settings in your web browser. You can block all or selected cookies. You can also block the cookies of specific websites. You can also at any time delete previously saved cookies and other website and plug-in data.
Web browsers also offer the option of using an incognito mode. You can use this mode if you do not want information about websites visited and files you have downloaded to be saved in your browsing and download history. Cookies created in this incognito mode are deleted when all windows of this mode are closed.

For what purposes do we use our own cookies?
Our own cookies are used to ensure the proper functioning of various store mechanisms, such as maintaining sessions after your logging on to your account, remembering recently viewed products and products that have been added to your basket.
Our own cookies also store information about the cookie settings you have defined at the cookie management mechanism level.
Our own cookies are also used to support the mechanism for recovering abandoned baskets.

What third-party cookies are used?
The following third-party cookies function in our store:
•    Google Analytics, Tag Manager, AdWords, AdSense (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – details:  http://policies.google.com/technologies/partner-sites.
•    Facebook Custom Audiences (Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA) – details: http://www.facebook.com/privacy/explanation.
•    Social media tool cookies: Facebook (http://www.facebook.com/privacy/explanation), Twitter (http://twitter.com/en/privacy), Instagram (http://www.facebook.com/help/instagram/155833707900388).
•    YouTube (operated by Google LLC): http://policies.google.com/privacy.

Do we track your behaviour as you operate within our store?
Yes, we use the tools Google Analytics, Google AdWords and Facebook Custom Audiences, which are involved in collecting information about your activities in our store.

Do we send you targeted adverts?
Yes, we use Facebook Ads and Google Ads, in which we can direct adverts to specific target groups defined on the basis of various criteria such as age, gender, interests, profession, work, and your previous activities in our store.

How can you manage your privacy?
Here is a list of options for managing your privacy.
•    cookie settings within your web browser,
•    browser plug-ins supporting cookie files management, e.g. Ghostery,
•    additional cookie management software,
•    the incognito mode in your web browser,
•    behavioural advertising settings, e.g. youronlinechoices.com,
•    Google Analytics Opt-out: http://tools.google.com/dlpage/gaoptout,
•    Google Ads Settings: http://adssettings.google.com

What are server logs?
Using the store involves sending queries to the server on which the store functions. Each query directed to the server is saved in the server’s logs.
These logs include, among other things your IP address, date and server time, along with information about your web browser and the operating system you use. These logs are saved and stored on the server.
The data saved in server logs is not associated with specific persons using the website and are not used by us in order to identify you.
Server logs constitute merely auxiliary material used to administer the site, and their content is not disclosed to anyone other than those individuals authorized to administer the server.

Is there anything else you should know about?
If anything is unclear to you, if you want to learn more or just talk about your privacy, write to us at: [email protected]